Miller Lite
retail & experiential activations
Role: Art Direction, Design, Animation
Agency: Arc Worldwide
Ahhh, beer. The Molson Coors team is responsible for conceptualizing and creating unique brand activations for their brands to enhance the beer shopping experience — whether it be online, in store, on-premise, or from your phone. Designing various touchpoints for the brands under the Molson Coors umbrella includes the incorporation of team alliances, brand partnerships, event sponsorships, and celebrity endorsements into activations. While primarily on the Miller Lite team, I also occasionally helped on Coors Light, Blue Moon, Sol, and Molson.
Social Posts: Winstock Country Music Festival 2018
I designed Ghostchillas for Miller Lite's NFL & Snapchat sweepstakes activation. The Ghostchilla had to communicate football, and also extend to Miller Lite's 18 NFL alliances, as well as meet Snapchat’s standards for how Ghostchillas could be altered. Once a Ghostchilla was chosen, we had to extend the Snapchat activation to POS items.
Social Posts & Digital Banners: Coors Light’s partnership with Conservation Minnesota 2018