Lucky Dog Gelato
Gelato shop branding
Role: Branding + Visual Identity, Packaging Design, Creative Direction
Agency: Anthem Branding
Lucky Dog Gelato is bringing new life to downtown San Clemente with its authentic Italian gelato and sorbet; with a touch of SoCal flair. This small-batch gelateria is designed to attract locals and visitors alike with its premium, all-natural recipes made from locally-sourced ingredients.
Founded by pup-lovin’ locals, Lucky Dog donates to dog rescues throughout the community, and serves up free “dogelato” for all the four-legged visitors.
The goal of designing this brand was creating a playful yet bold mark that communicated what made Lucky Dog, Lucky Dog. For the brand icon, we landed on a minimal look — a monoweight dog with friendly eyes and a gelato cone as the snout. A combination of bold, sturdy type to leverage the artisanal roots of the shop, paired with a handwritten font to tie back to the monoweight icon, made for a fitting word mark.
Since Lucky Dog is a singular shop that creates their gelato in small batches, and is still new to the community, one design for the carton packaging is the most reasonable solution for them at this stage of their business. Fun, witty stickers are the perfect way for the employees to customize any pint that is ordered to go.
And of course, and Instagram wall. Because…ya know, 2021.
Conceptual logo case study | 2020